Slack’s Secret Sauce
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A behind-the-scenes look at Slack’s multi-million dollar marketing strategy
It’s hard to imagine work without Slack. But four years ago, Slack was just an internal tool for a small operation. So how did it grow to over 4 million active daily users?* Well, our sister company, Sumo.com, conducted the research and uncovered the answers so you can replicate their success. And this growth study is available to you for free!- Learn how Slack skyrocketed from humble beginnings to industry leader
- Master your social media with strategies for each platform, including Facebook, Twitter, YouTube, and Medium
- Get the 4-step word-of-mouth marketing hack that generated 8,000 new customers in 1 day
- Best for: Businesses looking for ideas to scale their marketing from an industry leader
The Sumo team went where few have before to offer a look at the marketing tactics that made Slack a billion dollar company.
No question: Slack is the fastest growing SaaS company of all time. And they accomplished that without a million-dollar marketing plan, fancy email strategy, or outbound sales team. Heck, it wasn’t until recently that Slack hired salespeople, and not until they were a billion-dollar company that they brought on a CMO. Most of their initial growth was thanks to word-of-mouth marketing, which remains their highest priority to this day. Sumo.com’s study breaks down how to tap into your networks and generate buzz around your product with a four-step launch formula. (Even without founder Stewart Butterfield’s contact list.)
In addition to word-of-mouth, this study explores SEO and paid marketing strategies that launched the fastest growing SaaS company into our businesses and hearts.
Here are just a few of the hot tips coming at you in this report:
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- Rank For Competitive Short Tail Keywords With This Category Leader Business Review Strategy
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- The “Sticky” App Directory SEO Ranking Strategy That Works Without Content Marketing
- The PPC Traffic Funnel Based On 3 Core Keywords You Can Swipe And Deploy In Minutes